Audience analysis includes consideration of demographic information, such as the gender, age range, marital status, race, and ethnicity of the people in your audience. Another, perhaps less obvious, demographic factor is socioeconomic status, which refers to a combination of characteristics including income, wealth, level of education, and ...Whereas demographic characteristics describe the “facts” about the people in your audience and are focused on the external, psychographic characteristics explain the inner qualities. Although there are many ways to think about this topic, here the ones relevant to a speech will be explored: beliefs, attitudes, needs, and values.Study with Quizlet and memorize flashcards containing terms like If you were giving a speech on the need for labor unions to be strong in American society, which of the following would be the most relevant demographic characteristic?, Manuel wants to do a really good job on his speech on horror movies of the 1920s, which requires at least five …Sep 23, 2020 · Audience analysis includes consideration of demographic information, such as the gender, age range, marital status, race, and ethnicity of the people in your audience. Another, perhaps less obvious, demographic factor is socioeconomic status , which refers to a combination of characteristics including income, wealth, level of education, and ... Audience analysis includes consideration of demographic information, such as the gender, age range, marital status, race, and ethnicity of the people in your audience. Another, perhaps less obvious, demographic factor is socioeconomic status, which refers to a combination of characteristics including income, wealth, level of education, and ... Demographic Analysis. The second category of audience analysis is demography. As mentioned before, demographics are literally a classification of the characteristics of the people. Whenever addressing an audience, it is generally a good idea to know about its age, gender, major, year in school, race, ethnicity, religious affiliation, et cetera.Approaching Audiences. If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth. – John Cleese. When choosing a topic for your persuasive speech, it is crucial to consider the composition of your ...Demographic refers to a. Analyzing the audience b. The outward traits or characteristics of the audience c. To the traditional Greek word for the process of public speaking d. Internal psychological characteristics of the audience members. Bonnie is 35 years old, taking her speech class in order to finish her degree after raising her family.Audience analysis by direct observation, or direct experience, is, by far, the most simple of the three paradigms for “getting the feel” of a particular audience. It is a form of qualitative data gathering. We perceive it through one or more of our five natural senses—hearing, seeing, touching, tasting, and smelling.Tailoring a speech to one’s audience is the best way to get them to be invested in what you’re saying. Watch out, though! If you tailor your speech too much to one segment of the audience, you risk losing the rest. If you speak just to the experts, your material could sail over the heads of beginners. If you speak only to those who agree ...When we use the term audience analysis, we mean looking at the audience first by its demographic characteristics and then by their internal psychological traits. "Demo-" comes the Greek root word demos meaning "people," and "-graphic" means description or drawing. Demographic characteristics describe the outward characteristics of ...7. Multiple-choice. Stereotyping is creating an oversimplified image of a particular group of people by assuming that all members of the group are different. 8. Multiple-choice. People have a tendency to be concerned above all with other people's values, beliefs and well being. 9. Multiple-choice. Audience is the group of people together in one ...An audience may experience a speech very differently at one time of day versus another. The organization or person who asks you to speak may have …Demographic refers to a. Analyzing the audience b. The outward traits or characteristics of the audience c. To the traditional Greek word for the process of public speaking d. Internal psychological characteristics of the audience members. Bonnie is 35 years old, taking her speech class in order to finish her degree after raising her family.true or false: an audience's characteristic group membership is important because it can give clues about listeners' attitudes and interests. true. which of the following are true about situational audience analysis? it should be used in conjunction with demographic analysis. it considers physical setting. it considers the size of the audience.Section 3: Audience Analysis. After completing this section, students should be able to: use the three stages of audience analysis to determine the dynamics of a given audience. describe the core demographic characteristic s of an audience. make inferences to describe the key traits of an audience. determine how to adapt an …how much each individual demographic characteristic is likely to influence the audience’s re-sponse to a given topic. The response of the audience to your speech will also be influenced by the audience’s psy-chology. The psychology of the audience reflects the prevailing moods, attitudes, and feelings of the individual audience members.Demographics are widely used by advertising and public relations professionals to analyze specific audiences so that their products or ideas will carry influence. However, all good public speakers consider the demographic characteristics of their audience, as well. It is the fundamental stage of preparing for your speech.The purpose of a (n) _________ speech is to pay tribute to a person, a group of people, an institution, or an idea. commemorative. Because a speech of introduction focuses on the main speaker, there is little need to adapt to the audience. False. The main purpose of a speech of presentation is to.demographic: [noun] the statistical characteristics of human populations (such as age or income) used especially to identify markets.Using the phrases like "mad hard" or "he got owned" with a mixed audience would violate the principle of relating to which of the following demographic characteristic? Age 8. When giving a speech about the use of interrogation techniques on terrorists, it would be most important to determine audience members': Attitudes 9.Demographics are widely used by advertising and public relations professionals to analyze specific audiences so that their products or ideas will carry influence. However, all good public speakers consider the demographic characteristics of their audience, as well. It is the fundamental stage of preparing for your speech. Study with Quizlet and memorize flashcards containing terms like It may be important for some of your speech topics. This relates to which of the statements below?, Which of the following is not true regarding occupation as a demographic characteristic?, Which of the following is true about "avoid the age gap" when making the speaker-audience connection? and more.b. demonstrating proximity. A learning style is the way a person prefers to receive: c. information. When an audience finds that a speech is relevant, it means that they consider the information in the speech: d. important. To summarize a main point and move on to the next main point, you should use: a. transitions.Additionally, the study focused on full-time undergraduate students because undergraduate students are the target audience for programming board events. The ...In speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience. [1] In speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience (McQuail, 1997). From the Greek prefix demo (of the people), we come to understand that there are ...Demographics refer to the specific characteristics within a given population and include such things as age, income level and geographic location. Demographic data can be collected in several ways, such as focus groups, surveys and polls, census collection and psychographic research. Demographic information can be used to create successful ...Audience Analysis Demographics—physical characteristics Psychographics or attitudinal analysis—psychological characteristics. ... CHAPTER 4 Speech Goals 4.1 ...a. demographic audience analysis b. psychological audience analysis c. background audience analysis d. situational audience analysis. e. descriptive audience analysis. a. demographic audience analysis. As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background.audience analysis. examining and looking at your audience first by its demographic characteristics, then by their internal psychological traits. demographic characteristics. the outward characteristics of an audience. stereotyping. generalizing about a group of people and assuming that because a few persons in that group have a characteristic ...2.4: Contextual Factors of Audience Analysis. The “facts about” and “inner qualities” (demographic and psychographic characteristics) of the audience influence your approach to any presentation. The context (place and time) of the speech does also. What follows are some questions to consider when planning your presentation.Correct Answer. A. Appealing to the audience. Explanation. The topic of a speech should be appealing to the audience because the main goal of a speech is to engage and captivate the listeners. If the topic is not interesting or relevant to the audience, they are likely to lose interest and not pay attention.An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC strategy.The priority and influencing audiences are those people whose behavior must change in order to improve the health situation. A complete audience analysis looks at: Socio-demographic characteristics such as sex, age, …This is the practice of utilizing segmented user data to analyze how your audience interacts with your products and campaigns. Information gathered allows you to implement stronger, more effective marketing techniques. The demographic characteristics of an audience include important factors such as age, location, gender, income, job title, and ...Weegy: Gender is a demographic characteristic of an audience. uxiali|Points 1636| User: Physical context or setting of the speech may refer to: A. timing. B. length of the speech. ... Weegy: When a speech attempts to influence the audiences beliefs, attitudes, and opinions about something it is generally meant to PERSUADE.Homogeneous. a group of people that are very similar in many characteristics. Psychographic Characteristics. the inner characteristics of the audience; beliefs, attitudes, needs, and values. Beliefs. statements we hold to be true. Attitude. a stable positive or negative response to a person, idea, object, or policy.Mobility. The degree to which listeners move around during a speech. Stationary Audience. An audience that will be relatively motionless, either standing or sitting, and captive while listening to a speech. Mobile Audience. An audience that is not bound to sit or stand for the duration of a speech. 1. Audience Size.According to your textbook, which of the following is a demographic characteristic of a speech audience? in Communication & Mass Media. A. knowledge B. size C. age D. attitude E. interest. ... which of the following is a situational characteristic of a speech audience? in Communication & Mass Media. A. age B. religion C. size D. group …This is your explicit audience. In addition, there are implied or implicated audiences who may or may not be present. Like we discussed in Chapter 1, public speaking is presenting an advocacy that engages for and with your community. When you are representing a group, culture, or an individual, they become an implicit audience.audience mobility. Religious orientation tends to affect audience's views on what? abortion, women's roles, pornography, gay marriage. Speakers and audiences who share beliefs, values, and experiences are said to have what? common ground. Neutral audiences are important to public speakers because they can what? Study with Quizlet and memorize flashcards containing terms like (True/False) A survey or interview should be kept short. 1. True 2. False, Which of the following is not a part of audience psychographics? 1. Beliefs 2. Values 3. Behaviors 4. Belonging, Which audience characteristic would not be available through a demographic analysis of your …2.7 Audience demographics. There are social and economic characteristics that can influence how someone behaves as an individual. Standard demographic variables include a person’s age, gender, family status, education, occupation, income, and ethnicity. Each of these variables or characteristics can provide clues about how a person might ...A (n) is a specific type of speech made to honor the memory of people after their death. rate of speech. which of the following is not a demographic characteristics. the audience's existing knowledge on topic, the purpose of the gathering, the time available for your speech, the size of the audience. in addition to your audience's likes and ...sharing a relevant personal story. -emphasizing a shared role. -dressing like the audience. A speaker should try to uncover the audience's feelings toward: -the speech topic. -the speaker. -the speech occasion. Which types of questions on a survey may be either fixed alternative or scale questions? close-ended. [1] This chapter is dedicated to understanding how a speaker connects with an audience through audience analysis. This analysis comes through 1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis.Aug 11, 2021 · The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. Sexual orientation, usually referred to by the letters LGBTQ (Lesbian, Gay, Bisexual, Trans-gendered, Queer), is a characteristic not listed in speech textbooks forty years ... 117. One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called? *a. demographic audience analysis b. psychological audience analysis c. background audience analysis d. …Knowing the time limit for a speech does three things for the speaker. First, it lets them know how much of a given topic can realistically be covered. Secondly, the speaker must practice to be sure that the content actually fits in the time given, so the practice leads to a better speech. Third, time limits impose a discipline and focus on the ...Use Gender Neutral Language in your speeches. Figure 5.2.2 5.2. 2: Gender-Neutral Language: Gender-neutral language replaces “he” and “she” with “he or she,” “s/he,” or “they.”. Gender neutral language and gender inclusive language aims to eliminate (or neutralize) reference to gender in terms that describe people.Study with Quizlet and memorize flashcards containing terms like Which of the following is a demographic characteristic of an audience's composition?, Relying solely on demographic categories for audience analysis leads the speaker to risk unwarranted _____., Kai usually did not listen carefully to her classmates' speeches. However, when …The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. Sexual orientation, usually referred to by the letters LGBTQ (Lesbian, Gay, Bisexual, Trans-gendered, Queer), is a characteristic not listed in speech textbooks forty years ...Analyze Audience Demographics. Your first step as a speaker is to discover and evaluate audience demographics. Demographics are characteristics of the audience, such as age, sex, ethnicity, education, religion, economic status, and group membership. Demographic analysis helps you tailor a message to a specific audience by helping you answer the ...Demographics refer to the specific characteristics within a given population and include such things as age, income level and geographic location. Demographic data can be collected in several ways, such as focus groups, surveys and polls, census collection and psychographic research. Demographic information can be used to create successful ...Direct Observation. Audience analysis by direct observation is a form of qualitative data gathering. We perceive information through one or more of our five natural senses—hearing, seeing, touching, tasting, and smelling. All you really need to do for this method of observation is to examine your audience.Knowing the time limit for a speech does three things for the speaker. First, it lets them know how much of a given topic can realistically be covered. Secondly, the speaker must practice to be sure that the content actually fits in the time given, so the practice leads to a better speech. Third, time limits impose a discipline and focus on the ...Age. The first demographic characteristic is age. In American culture, we have traditionally …the setting where a speaker delivers, and an audience listens to, a speech. Stationary Audience. an audience that will be relatively motionless while listening to a speech. ... a demographic characteristic that considers how many men versus how many women will be in an audience. Gender Sterotype.Primary, Secondary, and Tertiary Points. After you clearly define the scope of your topic, it is time to state your primary point explicitly, or your message. Write out your message in one sentence, and only one sentence. It should be a clear, concise point. If you asked an audience member after your speech to describe the general theme or ...Study with Quizlet and memorize flashcards containing terms like 1. When your textbook describes public speaking as a form of empowerment, it means that public speaking is, 2. To say that public speaking is a way to make a difference about something we care about is to recognize that public speaking is, 3. As your textbook explains, many of the skills used in …3 techniques to gather info about your audience. Survey, Interview, Considering and Observing. Situational characteristic. a factor in a specific speech setting that a speaker can observe or discover before giving the speech. Examples include audience size, time, location, forum, and audience mobility. audience size.Demographics play a crucial role in the success of businesses, as learning consumer characteristics helps a business owner determine what products and services to create and how to market them.Audience analysis by direct observation, or direct experience, is, by far, the most simple of the three paradigms for “getting the feel” of a particular audience. It is a form of qualitative data gathering. We perceive it through one or more of our five natural senses—hearing, seeing, touching, tasting, and smelling.Whereas demographic characteristics describe the “facts” about the people in your audience and are focused on the external, psychographic characteristics explain the inner qualities. Although there are many ways to think about this topic, here the ones relevant to a speech will be explored: beliefs, attitudes, needs, and values.Demographics play a crucial role in the success of businesses, as learning consumer characteristics helps a business owner determine what products and services to create and how to market them.A sentence or two that lets the audience know that a speaker has finished one thought and is moving on to another is called a 37. ... which of the following is a demographic characteristic of a speech audience? 60. Creating an oversimplified image of a particular group of people or assuming that all members of the group are alike is called ...Study with Quizlet and memorize flashcards containing terms like When the general purpose of your speech is to _____ you act primarily as a teacher., When the general purpose of your speech is to _____ you act primarily as an advocate., Age, gender, or group membership are all important to consider when conducting _____ audience …An audience may experience a speech very differently at one time of day versus another. The organization or person who asks you to speak may have expectations about your time limits. According to the textbook, beliefs have certain characteristics that can make them hard to change (although not impossible).all of the above. All communication events include. a source and a message. The fear of public speaking. is widespread. The modes of persuasion used to appeal to an audience called. rhetoric proofs. Study with Quizlet and memorize flashcards containing terms like Benefits of public speaking do not include, Factors that distinguish public ...Knowing the time limit for a speech does three things for the speaker. First, it lets them know how much of a given topic can realistically be covered. Secondly, the speaker must practice to be sure that the content actually fits in the time given, so the practice leads to a better speech. Third, time limits impose a discipline and focus on the ...64. Which of the following is a demographic characteristic of a speech audience? a. interest b. attitude c. size * d. gender e. knowledge . 65. As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in audience analysis. a. Section 3: Audience Analysis. After completing this section, students should be able to: use the three stages of audience analysis to determine the dynamics of a given audience. describe the core demographic characteristic s of an audience. make inferences to describe the key traits of an audience. determine how to adapt an …Terms in this set (54) Factors in a specific speech setting that a speaker can observe or discover before giving the speech. Examples include audience size, time, location (forum), and audience mobility. Time of the day or day of the week when an audience will be listening to a presentation. An audience is more prone to distraction at certain ...a demographic characteristic that considers how many men versus how many women will be in an audience. gender stereotype. ... to be conducted if the makeup or responses of an audience were unknown before the speech or are different from the speaker expected. 4 situational characteristics. 1. size (audience size) 2. time (presentation time)Test Bank Chapter 6. The primary purpose of speechmaking is to demonstrate your command of the topic. False. According to your textbook, public speakers need to be audience-centered. False. Being audience-centered means a speaker must sacrifice what she or he really believes to get a favorable response from the audience. False.Terms in this set (22) 1. What steps in the process of audience adaptation that we have defined so far? 2. What do we mean when we say that these groupings are amorphous? - The characteristics of audiences discussed in this PowerPoint are based on a set of AMORPHOUS variables that are not well defined in terms of persuasion. 4.Chapter 5 Title. Audience Analysis. Audience Analysis. When you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience. 5 categories of audience analysis. 1. Situational analysis. 2. Demographic analysis. List and explain the various demographic characteristics used to analyze an audience; Define the meanings of attitudes, beliefs, values, and needs; Diagram Maslow’s …In today’s competitive business landscape, understanding your target audience is crucial for developing effective marketing strategies. One powerful tool that can provide valuable insights into consumer behavior and preferences is demograph...public speaking. An organized, face-to-face, prepared, intentional attempt to inform, entertain, or persuade a group of people through words, physical delivery and (sometimes) visual or audio aids. feedback. Direct or indirect messages sent from an audience (receivers) back to the original sender of a message. noise.Audience members listen to a speech at the United Nations. The text 'Global ... UNHCR Statistical Yearbook 2009 - Chapter V: Demographic Characteristics and ...Study with Quizlet and memorize flashcards containing terms like 1. When your textbook describes public speaking as a form of empowerment, it means that public speaking is, 2. To say that public speaking is a way to make a difference about something we care about is to recognize that public speaking is, 3. As your textbook explains, many of the skills used in …Heterogeneous- a mixture of different types of people and demographic characteristics within a group of people. Homogeneous- a group of people that are very similar in many characteristics. Psychographic Characteristics- the inner characteristics of the audience; beliefs, attitudes, needs, and values. Beliefs- statements we hold to be true.time, size of audience, location and occasion. 5 important Nonverbal Audience Cues (121) 1 Eye contact. 2 Facial Expression. 3 Movement. 4 nonverbal responsiveness. 5 verbal responsiveness. Study with Quizlet and memorize flashcards containing terms like demographics, open ended questions, close ended questions and more. Study with Quizlet and memorize flashcards containing terms like Demographic refers to:, "Taking one characteristic of a group or person and viewing that as the whole of what the person or group is" is the definition of, Stereotyping your audience is helpful in public speaking for saving time in understanding your audience. and more.Approaching Audiences. If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth. – John Cleese. When choosing a topic for your persuasive speech, it is crucial to consider the composition of your ...Demographic Analysis. The second category of audience analysis is demography. As mentioned before, demographics are literally a classification of the characteristics of the people. Whenever addressing an audience, it is generally a good idea to know about its age, gender, major, year in school, race, ethnicity, religious affiliation, et cetera. Mobility. The degree to which listeners move around during a speech. Stationary Audience. An audience that will be relatively motionless, either standing or sitting, and captive while listening to a speech. Mobile Audience. An audience that is not bound to sit or stand for the duration of a speech. 1. Audience Size.There are certainly limits to what we can learn through information collection, and we need to acknowledge that before making assumptions, but knowing how to gather and use information through audience analysis is an essential skill for successful speakers. Figure 3.3.1 3.3. 1: Thinkmedialabs – Audience – CC BY-NC 2.0.Whereas demographic characteristics describe the “facts” about the people in your audience and are focused on the external, psychographic characteristics explain the …Study with Quizlet and memorize flashcards containing terms like Emily has decided to give her informative speech on snakes. She has raised them since she was a young girl. When she learns that a classmate has a severe fear of snakes, she decides not to use any visual aids or to bring a snake to class. What has most influenced Emily's decision?, …It makes you as a speaker include all the parts of a good speech. d. It allows another person to have a clear idea of what you will say. e. All of the above. The value of a strong preparation outline is ____. Language used in a specialized field like medicine or the military. Jargon is ____. 150.